Totems will be located in 5 areas on each floor. The ad tokems can contain video or static imagery from global advertisers. Ads will be served by Bloktopia’s media partner Anzu, a huge in game advertiser with investors including WPP and Sony. Anzu take a fee of the advertising budget, and revenue is generated by impressions. The biggest advertisers in the world will have the opportunity to advertise within Bloktopia.